Fat Boy
Branding Burgers with
Bold Gen Z Energy.
Fatboy isn’t just a burger joint—it’s a Gen Z vibe served on a bun.
We crafted an identity that bites back—loud, unapologetic, and dripping with personality. Fatboy isn’t just a burger brand; it’s a cultural statement for the bold and the fearless. Designed to spark connections and ignite cravings, this brand transforms every meal into an unforgettable experience, ready to take its flavor revolution global.
Big flavors, bold vibes. We built Fatboy’s identity to speak Gen Z fluently.
- Category: Product Design, Art Direction Client: Fat BoyYear: 2024